WIZZLE
TYPE
Web3 - Crypto
DESCRIPTION
Wizzle allows the users to easily buy and sell tokens using familiar payment methods.
YEAR
2018
CHALLENGE
Promote an ICO (Initial Coin Offering) in January 2018 right after the December 2017 crypto crash.
We needed to bring in as many people as possible to do the KYC (Know Your Customer) on the website.
SOLUTION
People’s mindset and approach to crypto at that time could be summarized in three main categories:
Crypto is a scam: no chance and time to change their minds.
Crypto is for nerds: no time to educate them.
Crypto is the future: we needed to find these people.
Then the next step was how to reach and incentivise them:

RESULTS
AFTER 1 MONTH
KPI
RESULT
Website unique users
154,835
Users locations
33% from Russia, USA and Japan
Avg. time spent on the website
1m 59s
Airdrop KYC
100k+ connected wallets