Web3 - Crypto
Wizzle allows the users to easily buy and sell tokens using familiar payment methods.
Promote an ICO (Initial Coin Offering) in January 2018 right after the December 2017 crypto crash.
We needed to bring in as many people as possible to do the KYC (Know Your Customer) on the website.
People’s mindset and approach to crypto at that time could be summarized in three main categories:
Crypto is a scam: no chance and time to change their minds.
Crypto is for nerds: no time to educate them.
Crypto is the future: we needed to find these people.
Then the next step was how to reach and incentivise them:
AFTER 1 MONTH
Website unique users
33% from Russia, USA and Japan
Avg. time spent on the website
100k+ connected wallets