WIZZLE

Web3 - Crypto

Wizzle allows the users to easily buy and sell tokens using familiar payment methods.

2018

CHALLENGE

Promote an ICO (Initial Coin Offering) in January 2018 right after the December 2017 crypto crash.

We needed to bring in as many people as possible to do the KYC (Know Your Customer) on the website.

People’s mindset and approach to crypto at that time could be summarized in three main categories:

01

Crypto is a scam: no chance and time to change their minds.

02

Crypto is for nerds: no time to educate them.

03

Crypto is the future: we needed to find these people.

Then the next step was how to reach and incentivise them:

→ Awareness: Facebook and YouTube campaigns to promote the pre-ICO Airdrop.

→ Incentivise: After Airdrop registration each user got a unique referral URL with a 2x incentive.

→ Scale: Each user became our ambassador and the campaign went viral.

KPI

RESULT

Website unique users

154,835

Users locations

33% from Russia, USA and Japan

Avg. time spent on the website

1m 59s

Airdrop KYC

100k+ connected wallets