We at The Armin Bar (NYC|Milan) partner with your company to make you the coolest brand in your field and improve your business results.
OUR 5 PHASE APPROACH
Where are we?
Audit of the current situation
Where are we going to go?
Define the strategy based on resources and limitations.
How are we going to go there?
Marketing and growth hacking techniques.
Attract → Engage → Acquire → Maintain
How are we doing?
Define certain KPIs to monitor the marketing activities.
How can we stay on top?
Maintain the semi-automated processes.
MEET
OUR TEAM
Our team is international in background while also knowledgeable in local markets.
ARMIN ZADAKBAR
FOUNDER & CEO
Armin is a serial entrepreneur who has lived and worked in Europe, The Middle East, and North America. With 15+ years of Marketing experience, he is one of the selected Business Coaches of the European Commission for the Horizon 2020 program and European Innovation Council (EIC). Moreover, he has been lecturing Marketing and Growth Hacking at several prestigious universities such as Pace University (New York, NY), Bocconi University (Italy), Bologna Business School (Italy), Istituto Marangoni (Italy) and University of St. Gallen (Switzerland).
See more: www.arminzadakbar.com
ANDREW LUCCHESI
DIGITAL ACCOUNT MANAGER
Born in Washington DC, Andrew worked in Technology and Management Consulting for Deloitte in the US and UK before pursuing a Global MBA at Bologna Business School with a focus in the Food & Wine industries. He enjoys bringing out the potential of organisations and innovative technology projects, developing strategy and actioning/operationalizing it so they can scale to make a positive impact on the world.
CAMILLA CERIONI
DIGITAL ACCOUNT MANAGER
Camilla was born in Ancona, Italy. She got her bachelor in Foreign Languages and Business, and completed her studies obtaining a Master's Degree in Communication, Marketing and New Media at Bologna Business School. Prior to The Armin Bar (NYC|Milan), she worked in retail and hospitality sectors in London and New York City.
GUGLIELMO RUBEN GATTI
MOTION DESIGNER & ART DIRECTOR
Working in Milan from 2009, Guglielmo started his design vocacy at a very young age. As motion designer and art director he accomplished hundreds of projects for many well-known brands like Nestlè, Coca-Cola, Malboro, Lavazza, Ferrari, Sky Italia and many more. His aim has always been to bring the message to the right audience, in the easiest, clearest, most fashionable way.
CAMILLA MANNA
VISUAL & UX/UI DESIGNER
Born and raised in the suburb of Milan, Camilla studied her bachelor and master degree in Communication Design at Politecnico di Milano. In 2021 she also finished a double degree program in visual communication design at Tsinghua University in Beijing - ranked #1 university in China.
MATTIA MICHELANGELI
HEAD OF METAVERSE
Mattia has been an innovation lover and troublemaker since the early '00s. In 2019 he was selected as one of the 7 Innovators of Rome. Besides being a serial entrepreneur, he’s a data-driven business developer. His experience has spanned both the big corporates and the startup world. He believes that real innovation is not created by technologies, but by people and their willingness to innovate.
See more: www.mattiamichelangeli.com
GIACOMO GRAZIOLI
CTO AND HEAD OF NFT
Born and raised in Milan, Giacomo has been a full-stack developer for over a decade now. His experience goes from big agencies to cofounder of a startup in San Francisco. In the last 3 years he's been fully dedicated to blockchain technology and related projects in the crypto space, NFT and metaverse.
MANUEL TUNDIS
VR & METAVERSE SPECIALIST
Manuel holds a Masters in Business Analytics from Cambridge Judge Business School and helps enterprises to define their Digital Marketing strategies. A voracious reader, he considers himself a scholar of the impact of media and digital technologies on society, and has been using virtual reality as an innovative tool for corporate communication for many years.
ALESSANDRO BEST
DIRECTOR & CINEMATOGRAPHER
Ever since Alessandro was a child he felt fascinated by images, visions, and color. At the age of 24, he fell in love with the art of filmmaking and moved to NYC where he studied at New York Film Academy. Since then he started working as a filmmaker, living as a filmmaker, and thinking like a filmmaker. In the last few years he worked with various corporations such as Samsung and Netflix, and different artists such as Ghali for their music videos.
See more: www.flashhh.it
FABIO WEIK
CREATIVE DIRECTOR
Graffiti and contemporary artist since 1997, Fabio Weik is an active exponent of the TDK crew, an Italian national historic graffiti crew, and founder of the Interplay crew, participating in important urban projects, both in Italy and abroad, working closely with local authorities and international foundations related to Urban Art projects and regeneration. Experimenting with contemporary visual art media, he works and is represented by galleries in Milan, Dubai, Beijing, Marrakech, Stockholm, New York, Paris, Spain and Australia.
See more: www.fabioweik.com
POET ALI
MULTIMEDIA CONTENT CREATOR
A California native who lives in New York, Poet Ali is a multi-disciplinary artist, specialized in copywriting, music production and audio content creation. He has an innate ability to understand the client’s vision/intention and articulate it with the same passion and authority as someone connected to the brand for a lifetime. Moreover he has worked with such notable names as: One Republic, The Dream, Colbie Caillat and Christina Milian.
See more: www.poetali.com
JACOPO ZANE
WEB DEVELOPER & DESIGNER
Born in Treviso, Jacopo is a Web Designer, specialized in high-end custom websites, creating templates from scratch and implementing them within the Wordpress CMS, giving the customer the possibility to update the site independently. The languages he uses are HTML, CSS, PHP, JAVASCRIPT. Furthermore he has a good knowledge of Adobe programs such as Photoshop, Illustrator, XD and InDesign.
See more: www.jacopozane.it
DAVID RUSSOTTO
E-COMMERCE SPECIALIST
Born in Vittorio Veneto, David is an E-commerce expert. As a 3.0 consultant, he is an expert in conversion optimisation and sales process automation through funnel strategies. David has helped numerous companies increase online sales with his expertise in strategic marketing and automation. He is a conversion optimisation specialist with a proven track record of increasing sales and ROI for his clients. He is Shopify Partner, in fact, he uses shopify for the development of all his projects.
ROXANA ANTONICA
PHOTOGRAPHER
Roxana Antonica and her camera are a dynamic duo when it comes to converting all our ideas in real content, through her photography. She is a very creative person and a true art lover. Her passion drives her to always create something new and find artistic and distinct perspectives. The fact that Roxana studied Human Nutrition and Food Science is not a simple coincidence, as she has always found herself drawn to the food industry and all the other arts that it involves.
See more: www.antonicaroxana.com
PAOLO FEDELE
VIDEOMAKER
Born in 1992, Paolo is a photographer, filmmaker and designer. He likes to communicate and loves to play with pictures and music by transmitting emotions. His style is a meticulous combination of reportage and storytelling. He loves light in all its forms, whether controlled or natural, he always tries to make the most of it to convey emotions and reach a goal.
See More: www.paolofedele.com
GIULIA PEROVICH
PUBLIC RELATIONS - ARNALD NYC
Giulia is an experienced Digital Strategist-turned-PR Account Manager. She has skills and passion for building business, personal and brand image through written, visual, social, and interactive content, with experience both in the entertainment industry in Europe for mainstream artists and international labels such as Sony BMG, Warner Music and Sugar Music and with the food/Italian restaurant sector in the USA.
See More: www.arnaldnyc.com
ARMIN ZADAKBAR
FOUNDER & CEO
Armin is a serial entrepreneur who has lived and worked in Europe, The Middle East, and North America. With 15+ years of Marketing experience, he is one of the selected Business Coaches of the European Commission for the Horizon 2020 program and European Innovation Council (EIC). Moreover, he has been lecturing Marketing and Growth Hacking at several prestigious universities such as Pace University (New York, NY), Bocconi University (Italy), Bologna Business School (Italy), Istituto Marangoni (Italy) and University of St. Gallen (Switzerland).
See more: www.arminzadakbar.com
CAMILLA CERIONI
DIGITAL ACCOUNT MANAGER
Camilla was born in Ancona, Italy. She got her bachelor in Foreign Languages and Business, and completed her studies obtaining a Master's Degree in Communication, Marketing and New Media at Bologna Business School. Prior to The Armin Bar (NYC|Milan), she worked in retail and hospitality sectors in London and New York City.
CAMILLA MANNA
VISUAL & UX/UI DESIGNER
Born and raised in the suburb of Milan, Camilla studied her bachelor and master degree in Communication Design at Politecnico di Milano. In 2021 she also finished a double degree program in visual communication design at Tsinghua University in Beijing - ranked #1 university in China.
GIACOMO GRAZIOLI
CTO AND HEAD OF NFT
Born and raised in Milan, Giacomo has been a full-stack developer for over a decade now. His experience goes from big agencies to cofounder of a startup in San Francisco. In the last 3 years he's been fully dedicated to blockchain technology and related projects in the crypto space, NFT and metaverse.
ALESSANDRO BEST
DIRECTOR & CINEMATOGRAPHER
Ever since Alessandro was a child he felt fascinated by images, visions, and color. At the age of 24, he fell in love with the art of filmmaking and moved to NYC where he studied at New York Film Academy. Since then he started working as a filmmaker, living as a filmmaker, and thinking like a filmmaker. In the last few years he worked with various corporations such as Samsung and Netflix, and different artists such as Ghali for their music videos.
See more: www.flashhh.it
POET ALI
MULTIMEDIA CONTENT CREATOR
A California native who lives in New York, Poet Ali is a multi-disciplinary artist, specialized in copywriting, music production and audio content creation. He has an innate ability to understand the client’s vision/intention and articulate it with the same passion and authority as someone connected to the brand for a lifetime. Moreover he has worked with such notable names as: One Republic, The Dream, Colbie Caillat and Christina Milian.
See more: www.poetali.com
DAVID RUSSOTTO
E-COMMERCE SPECIALIST
Born in Vittorio Veneto, David is an E-commerce expert. As a 3.0 consultant, he is an expert in conversion optimisation and sales process automation through funnel strategies. David has helped numerous companies increase online sales with his expertise in strategic marketing and automation. He is a conversion optimisation specialist with a proven track record of increasing sales and ROI for his clients. He is Shopify Partner, in fact, he uses shopify for the development of all his projects.
PAOLO FEDELE
VIDEOMAKER
Born in 1992, Paolo is a photographer, filmmaker and designer. He likes to communicate and loves to play with pictures and music by transmitting emotions. His style is a meticulous combination of reportage and storytelling. He loves light in all its forms, whether controlled or natural, he always tries to make the most of it to convey emotions and reach a goal.
See More: www.paolofedele.com
ANDREW LUCCHESI
DIGITAL ACCOUNT MANAGER
Born in Washington DC, Andrew worked in Technology and Management Consulting for Deloitte in the US and UK before pursuing a Global MBA at Bologna Business School with a focus in the Food & Wine industries. He enjoys bringing out the potential of organisations and innovative technology projects, developing strategy and actioning/operationalizing it so they can scale to make a positive impact on the world.
GUGLIELMO RUBEN GATTI
MOTION DESIGNER & ART DIRECTOR
Working in Milan from 2009, Guglielmo started his design vocacy at a very young age. As motion designer and art director he accomplished hundreds of projects for many well-known brands like Nestlè, Coca-Cola, Malboro, Lavazza, Ferrari, Sky Italia and many more. His aim has always been to bring the message to the right audience, in the easiest, clearest, most fashionable way.
MATTIA MICHELANGELI
HEAD OF METAVERSE
Mattia has been an innovation lover and troublemaker since the early '00s. In 2019 he was selected as one of the 7 Innovators of Rome. Besides being a serial entrepreneur, he’s a data-driven business developer. His experience has spanned both the big corporates and the startup world. He believes that real innovation is not created by technologies, but by people and their willingness to innovate.
See more: www.mattiamichelangeli.com
MANUEL TUNDIS
VR & METAVERSE SPECIALIST
Manuel holds a Masters in Business Analytics from Cambridge Judge Business School and helps enterprises to define their Digital Marketing strategies. A voracious reader, he considers himself a scholar of the impact of media and digital technologies on society, and has been using virtual reality as an innovative tool for corporate communication for many years.
FABIO WEIK
CREATIVE DIRECTOR
Graffiti and contemporary artist since 1997, Fabio Weik is an active exponent of the TDK crew, an Italian national historic graffiti crew, and founder of the Interplay crew, participating in important urban projects, both in Italy and abroad, working closely with local authorities and international foundations related to Urban Art projects and regeneration. Experimenting with contemporary visual art media, he works and is represented by galleries in Milan, Dubai, Beijing, Marrakech, Stockholm, New York, Paris, Spain and Australia.
See more: www.fabioweik.com
JACOPO ZANE
WEB DEVELOPER & DESIGNER
Born in Treviso, Jacopo is a Web Designer, specialized in high-end custom websites, creating templates from scratch and implementing them within the Wordpress CMS, giving the customer the possibility to update the site independently. The languages he uses are HTML, CSS, PHP, JAVASCRIPT. Furthermore he has a good knowledge of Adobe programs such as Photoshop, Illustrator, XD and InDesign.
See more: www.jacopozane.it
ROXANA ANTONICA
PHOTOGRAPHER
Roxana Antonica and her camera are a dynamic duo when it comes to converting all our ideas in real content, through her photography. She is a very creative person and a true art lover. Her passion drives her to always create something new and find artistic and distinct perspectives. The fact that Roxana studied Human Nutrition and Food Science is not a simple coincidence, as she has always found herself drawn to the food industry and all the other arts that it involves.
See more: www.antonicaroxana.com
GIULIA PEROVICH
PUBLIC RELATIONS - ARNALD NYC
Giulia is an experienced Digital Strategist-turned-PR Account Manager. She has skills and passion for building business, personal and brand image through written, visual, social, and interactive content, with experience both in the entertainment industry in Europe for mainstream artists and international labels such as Sony BMG, Warner Music and Sugar Music and with the food/Italian restaurant sector in the USA.
See More: www.arnaldnyc.com