THELAB
TYPE
Brand Launch - Food & Beverage
DESCRIPTION
TheLab is an unconventional burger joint in Milan, Italy.
YEAR
2018

CHALLENGE
A Milanese burger joint, which knew how to make AMAZING burgers and had over the top customer service, but it was almost always empty: theLab – Unconventional Burger Experience.
SOLUTION
We set up a photo shoot.
With those pics, we started rebuilding the Instagram and Facebook pages.
We had a small investment of ~€30 (seriously) and promoted the new posts to have some engagement on our posts.
Then we reached out to local micro-influencers on TripAdvisor and Instagram offering them a meal in exchange for their honest review (even if it was going to be a bad one).
People started coming, including international customers, and they loved it! We asked them to leave reviews on Google and TripAdvisor in their own language.
The review of people with a lot of reviews has a higher impact on the ranking.
Having reviews in different languages will help the ranking.

RESULTS
ACHIEVEMENT
DATE
Opening of the restaurant
December 2017
The Armin Bar (NYC|Milan) partnership
1 June 2018
62.5% increase in revenue (compared to May 2018 revenue)
July 2018
#1 ranking of all the restaurants in Milan on TripAdvisor
August 2018
300% increase in revenue (compared to May 2018 revenue)
September 2018



