THE GIN DAY

TYPE

Brand Launch - Food & Beverage

DESCRIPTION

Since 2012 the first and largest Italian event dedicated to gin, genever and their botanicals.

YEAR

2019

CHALLENGE

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To increase the number of participants.

SOLUTION

Online promotions before and during the event.

RESULTS

KPI

RESULT

Attendees

3,015

Journalists and bloggers

111

Exhibitors

52

Booths

71

Brands

151

Tastes

53,650