THE WINESIDER

TYPE

Brand Launch - Food & Beverage

DESCRIPTION

The Winesider is a food-tech company aiming to simplify restaurants' wine operations.

YEAR

2020-2021

CHALLENGE

The majority of Italian restaurant owners are restaurateurs and not entrepreneurs.

They associate innovation/technology as the opposite of human interaction/touch.

They are emotionally invested in their suppliers and blind to some extra costs or income loss.

The Winesider communication had not been very clear and it gave the impression that The Winesider is a winery, a wine distributor or a completely different impression: a payment system!

The slogan was very vague and did not help either: The Winesider – Your Revolutionary Experience.

SOLUTION

To overcome the first two challenges we used one keyword as the center of all communication activities: "Simplification."

We positioned The Winesider as a technological solution which simplifies all the wine operations in a restaurant.

Inevitably, we also changed the slogan. It became:
The Winesider - Your Wine Cellar at Your Fingertips.

→ Your Wine Cellar directly shows that TWS focuses on the wine part of restaurant business.

→ At Your Fingertips implies the simplification of wine operations without using the term 'simplification'.

→ Fingertips implies the technological solution without using the term 'technology'.

RESULTS
AFTER 3 MONTHS

KPI

IMPROVEMENT

Website traffic

570%

Inbound leads

600%

The Armin Bar (NYC|Milan) were pivotal in our growth and expansion as a foodtech company in Italy. They revamped and simplified our communications to potential customers, creating beautiful visuals and revamping our website and social media platforms. They were professional and a pleasure to work with!