THE WINESIDER

TYPE

Brand Launch - Food & Beverage

DESCRIPTION

The Winesider is a food-tech company aiming to simplify restaurants' wine operations.

YEAR

2020-2021

CHALLENGE

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The majority of Italian restaurant owners are restaurateurs and not entrepreneurs.

They associate innovation/technology as the opposite of human interaction/touch.

They are emotionally invested in their suppliers and blind to some extra costs or income loss.

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The Winesider communication had not been very clear and it gave the impression that The Winesider is a winery, a wine distributor or a completely different impression: a payment system!

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The slogan was very vague and did not help either: The Winesider – Your Revolutionary Experience.

SOLUTION

To overcome the first two challenges we used one keyword as the center of all communication activities: "Simplification."
We positioned The Winesider as a technological solution which simplifies all the wine operations in a restaurant.

Inevitably, we also changed the slogan. It became:
The Winesider - Your Wine Cellar at Your Fingertips.
→ Your Wine Cellar directly shows that TWS focuses on the wine part of restaurant business.

→ At Your Fingertips implies the simplification of wine operations without using the term 'simplification'.

→ Fingertips implies the technological solution without using the term 'technology'.

RESULTS
AFTER 3 MONTHS

KPI

IMPROVEMENT

Website traffic

570%

Inbound leads

600%

The Armin Bar (Miami|Milan) were pivotal in our growth and expansion as a foodtech company in Italy. They revamped and simplified our communications to potential customers, creating beautiful visuals and revamping our website and social media platforms. They were professional and a pleasure to work with!


Giacomo Miscusia, Co-Founder and CEO, The Winesider

THE WINESIDER mobile examples