The majority of Italian restaurant owners are restaurateurs and not entrepreneurs.
They associate innovation/technology as the opposite of human interaction/touch.
They are emotionally invested in their suppliers and blind to some extra costs or income loss.
The Winesider communication had not been very clear and it gave the impression that The Winesider is a winery, a wine distributor or a completely different impression: a payment system!
The slogan was very vague and did not help either: The Winesider – Your Revolutionary Experience.
The Winesider - Your Wine Cellar at Your Fingertips.
AFTER 3 MONTHS