ITALIAN TRADE AGENCY
Educate the American market on the excellence of Italian food and wine without focusing on a specific brand.
Increase number of social media followers (US based, under 45, interested in Italian food and wine).
Increase engagement on social media accounts.
We started by doing various tests on the interests of the audience and accordingly developed custom ads and adjusted the campaigns to better target our audience. We identified relevant events for additional special campaigns, such as Italian Cuisine Week, and also targeted certain cities and geographic areas based on our target audience demographic.
Facebook accounts reached
Facebook avg. engagement rate
8.61% (Ind. avg. 0.13%)
Instagram accounts reached
Instagram avg. engagement rate
10.76% (Ind. avg. 0.83%)