ITALIAN TRADE AGENCY

TYPE

Brand Launch - Food & Beverage

DESCRIPTION

The Italian Trade Agency is the Governmental agency that supports the business development of Italian companies abroad and promotes the attraction of foreign investment in Italy.

YEAR

2021

CHALLENGE

Educate the American market on the excellence of Italian food and wine without focusing on a specific brand.

Increase number of social media followers (US based, under 45, interested in Italian food and wine).

Increase engagement on social media accounts.

SOLUTION

We started by doing various tests on the interests of the audience and accordingly developed custom ads and adjusted the campaigns to better target our audience. We identified relevant events for additional special campaigns, such as Italian Cuisine Week, and also targeted certain cities and geographic areas based on our target audience demographic.

RESULTS

KPI

RESULT

Facebook accounts reached

1M+

Facebook avg. engagement rate

8.61% (Ind. avg. 0.13%)

Instagram accounts reached

760K+

Instagram avg. engagement rate

10.76% (Ind. avg. 0.83%)