Not everyone knows much about Sake and that makes it an intimidating category.
How can we educate the potential customers, bring in more quality traffic to the website and increase Return on Ad Spend (ROAS)?
Conversion rate on the website is low. Sake is a fast growing category, yet not in every store, so the importance of E-Com to create availability nationwide is critical.
How can we improve the conversion rate on the website and consequently increase sales?
We divided the target audience into three main categories:
Those who don’t have any specific interest/knowledge in the category (Sake) and also don’t know the brand (HEAVENSAKE).
Those who have interest/knowledge in the category (Sake), but don’t know the brand (HEAVENSAKE).
Those who know the brand (HEAVENSAKE) most probably have interest/knowledge in the category (Sake).
We divided this incoming website traffic and transactions into two groups:
First time visitors (impulse purchase)
We optimized the website speed on Mobile and adjusted the website UX/UI so the discovery and checkout can be smoother. We also set up a pop up on the homepage to collect email addresses with a 10% discount incentive and automatically put them on welcome series emails.
We optimized the retargeting ads and set up automated email series as well as monthly campaigns to educate and incentivise them to buy more.
AFTER 3 MONTHS
N. of SKUs sold/month
N. of orders/month
Website conversion rate
Net margin per order