CERTIFIED ORIGINS

TYPE

Brand Launch - Food & Beverage

DESCRIPTION

Certified Origins is a global leader in private label programs for extra virgin olive oil, nuts, and other Mediterranean food products, supporting retailers and food brands worldwide with traceable supply chains and tailored solutions.

YEAR

2022-Present

CHALLENGE

Standing out in a conventional B2B market. The extra virgin olive oil sector is highly traditional, with many competitors relying on similar messaging, visual styles, and product-focused communication, making it difficult for brands to distinguish themselves or build a distinctive identity.

Reaching new audiences while strengthening credibility. As Certified Origins expands internationally, the company must constantly connect with new potential partners while reinforcing its reputation with retailers and food brands.

Positioning the company as a trusted industry voice. Establish Certified Origins as a credible authority in the olive oil and private-label food sectors, moving beyond simple corporate visibility toward genuine industry leadership.

SOLUTION

Redesign the Certified Origins website from the ground up. We developed a customized UX and UI supported by new photography, video assets, and multilingual copy in five languages. The platform was expanded with a blog and content hub designed to strengthen storytelling, support long-term SEO growth, and improve discoverability across search and emerging AI-driven search environments.

Develop a multi-channel communication strategy centered on LinkedIn. Supported by newsletters and editorial content, the strategy introduced consistent publishing and a clear tone of voice. Certified Origins began communicating not only about its products, but also about sourcing expertise, supply chains, and market dynamics, while press releases and external communications strengthened media visibility and industry positioning.

Launch thought leadership initiatives for the food industry. This included the Olive Oil Monthly Market Report, the Good Food Bulletin newsletter, collaborations with Global Retail Brands Magazine, participation in industry events, video storytelling, and creating a continuous flow of educational content for food professionals.

RESULTS

KPI

RESULT

Website visits

Avg. 5k/month

Olive Oil Market Report Subscribers

1,250

LinkedIn Engagement Rate

20%

I’ve been impressed by The Armin Bar (Miami|Milan) team since day one. They were able to come up with a creative and engaging way to revamp our brand and communications, create a world class website, and put in place a comprehensive lead generation strategy. They have been nothing short of amazing to work with.