CERTIFIED ORIGINS

TYPE

Brand Launch - Food & Beverage

DESCRIPTION

Certified Origins is a global leader of high quality extra virgin olive oil and other food products.

YEAR

2022

CHALLENGE

Bring creativity to a typically boring and traditional B2B business, that was in a sea of similar websites, messaging and advertisements.

Reach new potential clients and customers to diversify and expand their client base.

SOLUTION

We redesigned a custom website from the ground up with a customized new UI and UX. This included everything from images and videos, to copy (in 4 languages), to a blog.

We developed engaging edutainment content, focusing on LinkedIn as their primary communication channel.

RESULTS
AFTER 9 MONTHS

KPI

RESULT

Website visits

Avg. 4.5k/month

LinkedIn engagement rate/follower

138.2% (competitors avg. ~11%)

LinkedIn unique visitors

+3,200%

LinkedIn follower growth rate

53% (competitors avg. ~10%)

Number of leads

Avg. 150/month

I’ve been impressed by The Armin Bar (NYC|Milan) team since day one. They were able to come up with a creative and engaging way to revamp our brand and communications, create a world class website, and put in place a comprehensive lead generation strategy. They have been nothing short of amazing to work with.