CERTIFIED ORIGINS
TYPE
Brand Launch - Food & Beverage
DESCRIPTION
Certified Origins is a global leader of high quality extra virgin olive oil and other food products.
YEAR
2022

CHALLENGE
Bring creativity to a typically boring and traditional B2B business, that was in a sea of similar websites, messaging and advertisements.
Reach new potential clients and customers to diversify and expand their client base.
SOLUTION
We redesigned a custom website from the ground up with a customized new UI and UX. This included everything from images and videos, to copy (in 4 languages), to a blog.
We developed engaging edutainment content, focusing on LinkedIn as their primary communication channel.

RESULTS
AFTER 9 MONTHS
KPI
RESULT
Website visits
Avg. 4.5k/month
LinkedIn engagement rate/follower
138.2% (competitors avg. ~11%)
LinkedIn unique visitors
+3,200%
LinkedIn follower growth rate
53% (competitors avg. ~10%)
Number of leads
Avg. 150/month
I’ve been impressed by The Armin Bar (NYC|Milan) team since day one. They were able to come up with a creative and engaging way to revamp our brand and communications, create a world class website, and put in place a comprehensive lead generation strategy. They have been nothing short of amazing to work with.
Giovanni Quaratesi, Director of Sales and Business Development, Certified Origins
