AMYSUSHI
TYPE
Brand Launch - Food & Beverage
DESCRIPTION
AMYSUSHI is a fast-growing Asian fusion restaurant chain in northern Italy.
YEAR
2020-2021
CHALLENGE
Amysushi had grown very fast and in less than 5 years opened 15 restaurants which are in 3 different formats (interior and offering), but now we want them all to be under one format with centralized communication.
The concept of “All You Can Eat” normally is associated with low quality, but Amysushi dishes are made out of high quality ingredients.
SOLUTION
01 We defined Amysushi's philosophy with one word: “kaizen”, a Japanese business philosophy of continuous improvement of working practices. This allowed us to use the different restaurant formats to our advantage.
02 Instead of trying to defend the quality of the products under the concept of “All You Can Eat”, we went on offence and focused on communicating the concept of “Best Value for Money”.
We translated these objectives into visual work and rebuilt the website and social media with original content.
We translated these objectives into visual work and rebuilt the website and social media with original content.
RESULTS
KPI
IMPROVEMENT
Website visitors
28%
Avg. time on website
23 seconds
Facebook following
26%
Instagram following
43%
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