AMYSUSHI

TYPE

Brand Launch - Food & Beverage

DESCRIPTION

AMYSUSHI is a fast-growing Asian fusion restaurant chain in northern Italy.

YEAR

2020-2021

CHALLENGE

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Amysushi had grown very fast and in less than 5 years opened 15 restaurants which are in 3 different formats (interior and offering), but now we want them all to be under one format with centralized communication.

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The concept of “All You Can Eat” normally is associated with low quality, but Amysushi dishes are made out of high quality ingredients.

SOLUTION

01 We defined Amysushi's philosophy with one word: “kaizen”, a Japanese business philosophy of continuous improvement of working practices. This allowed us to use the different restaurant formats to our advantage.

02 Instead of trying to defend the quality of the products under the concept of “All You Can Eat”, we went on offence and focused on communicating the concept of “Best Value for Money”.

We translated these objectives into visual work and rebuilt the website and social media with original content.

RESULTS
AFTER 4 MONTHS

KPI

IMPROVEMENT

Website visitors

28%

Avg. time on website

23 seconds

Facebook following

26%

Instagram following

43%

sushi with chopsticks sushi in shells amysushi plating