1895 BY LAVAZZA
TYPE
Brand Launch - Food & Beverage
DESCRIPTION
1895 Coffee Designers is a new brand of premium coffees by Lavazza.
YEAR
2020-2021
CHALLENGE
Apply the startup and entrepreneurial mindset in launching a corporate project:
A coffee brand that wants to be digital-first.
SOLUTION
We started from a clear point: Don’t think/act like a coffee company.
Therefore, we divided the subscription model into two main sections:
01 Back end: act like a software company
02 Front end: act like a media company
RESULTS
By thinking like potential customers while designing the website User Experience (UX), we created:
01 The fastest way for the users to learn more about the products and subscription models.
02 The smoothest checkout path.
As a new premium coffee line within Lavazza Group, we needed radical and creative thinking. The Armin Bar (NYC|Milan) brought this and more as they developed an engaging user experience for our customers to be immersed in and enjoy the world of high-quality coffee from 1895 by Lavazza. 
Michele Cannone, Global Brand Director Away from Home, Lavazza
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